Van's
Shoe Customization
To celebrate 50 years of skate culture and customization Van's wanted to change the game.
Insight
Since the day they released their first slip on skate shoe in Los Angeles, California kids have been drawing on them to customize them and make Van's part of their personal brand.
As a part of their 50th anniversary, Van's wanted to do two things: give something to their loyal fans of 5 decades that the shoe industry had never before seen before and elevate their customer experience like never before.
All while giving competitor Nike a bit of heart ache for fun.
Result
A shoe customization platform like no other. Photorealistic manipulation and customization of Vans products across any device. Best part, they are delivered to your door in a matter of weeks.
Van's blew the shoe customization competition out of the water and sold millions of shoes. The platform also gave way to create a whole new generation of designers with a canvas and a tool to build in. Van's had the ability to source their next great designer from a platform available world wide from any device.
Idea
Since the day they released their first slip on skate shoe in Los Angeles, California kids have been drawing on them to customize them and make Van's part of their personal brand.
The plan, develop a cross device shoe customization platform that would not only allow for selection of materials, patterns and colors, but allow for users to upload their own designs or photos to be mapped onto the shoe.
Microsoft
Support Command Center
Hyatt
Hyatt's New World
Abbott Labs
A Clear Line of Sight
Tiffany & Co.
Outside the Blue Box
