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Tiffany & Co.
BEYOND THE BLUE BOX
Assisting one of the world's most iconic brands navigate digital transformation
The Insight
Even the most recognizable brands have to consider customer intelligence & targeted execution.
Tiffany recognized a shift from brand driven campaigns to a targeted content strategy was required to stay ahead of the competition. The proper technology strategy was going to be essential to success of this effort.
The Idea
Any successful transformation starts with laying a technical foundation to support a shift in process.
The transformation process began by helping Tiffany identify and source a campaign process, asset and approval management system that facilitated the speed required to deliver a consumer driven marketing strategy.
The Result
Process automation & streamlined campaign production communications.
A consumer focused campaign development platform that assists in ushering important communications or assets from department to department seamlessly driving speed to market.
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